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Author: Julia Fiebig, PhD, BCBA

Science Vs. Human Behavior: Designing A Sustainable Culture

In Science and Human Behavior, in the chapter on “Designing a Culture”, Skinner (1953) writes about people’s social environment being the result of a complex series of events in which accident sometimes plays a prominent role and he asks questions relevant to current challenges, “Why should the design of a culture be left so largely to accident? Is it not possible to change the social environment deliberately so that the human product will meet more acceptable specifications?”

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